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MacBook Neo Demand Outpaces Supply as Apple Warns on Memory Costs

Tim Cook says the $599 student laptop is luring schools, boosting first-time Mac adoption.

Overview

  • Apple said on its Q2 earnings call that MacBook Neo supply is constrained after demand exceeded internal forecasts.
  • Apple’s U.S. online store now lists 2–3 week delivery for every configuration of the entry-level laptop.
  • Cook said districts such as Kansas City Public Schools are moving from old Chromebooks and Windows PCs to the Neo, helping drive a record wave of first-time Mac buyers last quarter.
  • The CEO warned that rising memory prices will increasingly pressure margins in the next few quarters, underscoring an industry-wide crunch in RAM and storage components.
  • The 13-inch model starts at $599, or $499 for students, runs an A18 Pro iPhone-class chip, and experts say it fits basic school and office tasks rather than gaming or heavy video editing due to limited memory and storage.