Overview
- MAC said Roan will front worldwide campaigns from 2026, with a long-term deal promising “exclusive surprises and bold creative moments.”
- Debut imagery by Inez & Vinoodh showcases her theatrical white base, erased brows and Cool Teddy lip in a film-noir, androgynous look by makeup artist Andrew Dahling.
- The announcement formalizes more than a year of collaboration on signature moments including the 2024 VMAs, her 2024 SNL appearance and the 2025 Grammys.
- Roan and MAC leaders cast the partnership as a values match centered on authenticity, queer joy and self-expression, echoing the brand’s “All Ages, All Races, All Genders” mission.
- Business of Fashion reports the move aligns with MAC’s push under Nicola Formichetti to regain youth relevance after softer makeup demand and a planned Sephora expansion, as some fans questioned the Estée Lauder tie-in.