Overview
- Audience-measurement data show M6 moved into third place nationally with a 12.4% share, overtaking France 3 while TF1 and France 2 held first and second.
- M6 is the only free-to-air French broadcaster of the 2026 World Cup and is airing 54 of the 104 matches, which produced record single-game audiences for France’s games.
- The France–Senegal and France–Norway matches averaged about 14 million and 13.7 million viewers respectively, lifting M6’s reach across general viewers.
- M6’s programming director Guillaume Charles said the channel exceeded its audience targets and posted especially strong results among under-50 and 25–49 viewers, boosting the value of ads.
- Company leaders caution the World Cup will generate a net loss and plan savings through more reruns, schedule shifts and lower-cost productions; BFMTV remains the top continuous news channel narrowly ahead of CNews.