Overview
- A shop in Goiânia created a novelty T‑shirt that used an image of Erling Haaland with Luísa Sonza’s name and posted the design online in the days before the match.
- Sonza replied to the store saying “Meu sonho essa camiseta,” received the shirt as a gift, and published photos wearing it with the caption “Eu PROMETO jogar mal no domingo.”
- The store post and Sonza’s responses quickly went viral, attracting thousands of likes and comments and turning the image into a social‑media meme.
- Sonza told followers she has been watching the World Cup with “hiperfoco” and singled out Haaland as a worry, citing his reported top speed of 37 km/h and his 1.95 m height.
- The exchange has been framed as playful promotion rather than controversy and shows how small retailers can create shareable merchandise that shapes fan conversation ahead of Brazil vs Norway on Sunday, July 4.