Overview
- Luna has started shipping the Luna Band worldwide and is selling it for about $149 or €149 with no required subscription.
- The device forgoes a display and a physical button and relies on voice interaction through Luna’s LifeOS for logging and control.
- The band records continuous heart rate, sleep, workouts and daily movement and uses AI to generate personalized, actionable health insights.
- Priced below Garmin’s Cirqa and above the cheaper Fitbit Air, the Luna Band positions itself as a mid‑market, subscription‑free alternative to rivals that gate AI coaching behind monthly fees.
- The launch underscores a 2026 trend toward screenless wearables that trade displays for longer battery life and focus on AI insights as the main user value.