Overview
- Lumilagro, which posted taunting replies on X on Monday about rehiring versus higher prices, deleted the messages hours later and said that every reconversion is painful.
- CEO Martín Nadler confirmed he and his wife run the company’s X account, placing the tone and replies under top management rather than a hired social team.
- The company moved roughly half of production abroad and now brings glass ampoules from India and Vietnam and steel models from China, with staffing near 100 workers.
- Management argues importing is about 35% cheaper than producing in Argentina, citing sales that had fallen by roughly half and a push behind the China-made Luminox Pampa model.
- The backlash broadened into politics as deputy Miguel Ángel Pichetto criticized the job losses, Economy Minister Luis Caputo hailed Lumilagro as a model of adaptation, and an old video of the prior generation championing local industry resurfaced.