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Lululemon Restores Get Low Line as Founder Opens Proxy Fight Over Board

Wilson presses for board changes during a CEO transition.

Overview

  • After a brief pause of North American online sales, Lululemon returned the Get Low collection to its website with updated fit and sizing guidance.
  • The company said the action followed early guest feedback on products some shoppers described as ill fitting and too sheer.
  • Founder Chip Wilson publicly blamed the board for what he called an operational failure and a drift from technical product excellence.
  • An SEC filing confirms Wilson has launched a proxy contest and nominated Marc Maurer, Laura Gentile, and Eric Hirshberg as director candidates.
  • Lululemon is evaluating the nominations as interim co‑CEOs lead the business during the search to replace departing CEO Calvin McDonald, following earlier product stumbles in 2024 and 2013.