Overview
- Lululemon resumed online sales on Jan. 22 after pulling the Get Low line from its North America website to review early feedback about transparency during squats and bends.
- Updated product pages advise customers to size up for workouts and suggest pairing the tights with skin-tone, seamless underwear, reflecting a shift in product-education guidance.
- The collection remained available in stores in North America and online in other markets throughout the pause, and analysts had flagged broken product links shortly after launch.
- Shares fell about 6% when complaints and the sales pause surfaced, while founder Chip Wilson criticized the board as he pursues a proxy fight to replace directors.
- The episode adds to past quality setbacks, including the 2024 Breezethrough pull and a 2013 sheer-legging recall, as the company navigates a CEO transition with interim co-CEOs in place.