Lululemon Launches Mexico E-Commerce Site, Plans Eight Stores in 2026

Overview

• Lululemon, which announced the expansion Monday, opened lululemon.mx and said eight Mexico stores will follow in fiscal 2026.
• The plan is part of roughly 15 North America openings this year, and the company expects to operate more than 30 stores in Mexico by year-end.
• The new site gives shoppers in Mexico full online access to apparel, shoes and accessories across yoga, running, training, tennis, golf and everyday wear.
• Executives describe the effort as an omnichannel push that links new stores with stronger digital tools and community programs to build loyal customers.
• Recent groundwork included a March 29 10K in Mexico City with nearly 8,000 participants and a summit for more than 100 local ambassadors, and the company has not issued Mexico-specific revenue targets.