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Lula Launches Bid for Fourth Term in Sovereignty-Focused Campaign

He framed the race as a defense of Brazil’s control over its resources to push back against recent U.S. trade measures that have heightened diplomatic tension.

Brazilian President Luiz Inacio Lula da Silva, center left, and Vice President Geraldo Alckmin, center right, stand alongside Brazilian Socialist Party President Joao Campos during the Brazilian Socialist Party convention, where Alckmin was formally nominated as Lula's running mate for the October presidential election, in Brasilia, Brazil, Wednesday, July 29, 2026. (AP Photo/Eraldo Peres)
Brazilian Sen. Flavio Bolsonaro, right, handles an oversized pair of scissors, accompanied by Argentina's President Javier Milei during the Liberal Party convention where Bolsonaro was confirmed as the party's presidential candidate, in Sao Paulo, Saturday, July 25, 2026. (AP Photo/Ettore Chiereguini)
Brazilian President Luiz Inacio Lula da Silva speaks during a visit to the Andaraí Hospital, in Rio de Janeiro, Tuesday, July 28, 2026. (AP Photo/Bruna Prado)
Brazil's former president Jair Bolsonaro (R) and his son Senator Flavio Bolsonaro (L) are allied with US President Donald Trump, who has backed several victorious right-wing candidates in Latin America

Overview

  • Lula formally launched his re-election campaign Sunday at the Workers' Party convention in São Paulo, stressing national sovereignty and showcasing his fitness at age 80.
  • A recent Datafolha poll shows Lula ahead 48% to 43% in a hypothetical second round, leaving the contest competitive as both sides try to sway undecided voters.
  • In July the U.S. imposed two rounds of tariffs on Brazilian goods, a trade move Lula has used to argue that external pressure justifies his sovereignty message.
  • Probes are clouding both campaigns: investigators opened a corruption influence-peddling inquiry into Lula’s son Lulinha this week, and prosecutors are examining allegations that Flavio Bolsonaro sought funds from a banker accused of fraud.
  • The outcome will hinge on voters troubled by crime, inflation and fiscal strain, and it could affect trade and regional diplomacy as foreign leaders publicly align with Bolsonaro and tariffs hit exporters.