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Lula and Flávio Bolsonaro Launch Campaigns as Brazil’s Race Tightens

High rejection rates for both front‑runners make turnout of undecided, independent voters decisive in a narrowly poised runoff.

Opposition presidential candidate Flavio Bolsonaro and his wife, Fernanda Bolsonaro, greet supporters as they arrive for a presidential election campaign rally in Rio de Janeiro, Brazil, Sunday, Aug. 16, 2026. (AP Photo/Silvia Izquierdo)
Brazilian President Luiz Inacio Lula da Silva waves to supporters during a presidential election campaign rally in Sao Bernardo do Campo, Sao Paulo state, Brazil, Sunday, Aug. 16, 2026. (AP Photo/Andre Penner)
Brazilian President Luiz Inacio Lula da Silva waves to supporters as a Brazilian flag is held nearby during a presidential election campaign rally in Sao Bernardo do Campo, Sao Paulo state, Brazil, Sunday, Aug. 16, 2026. (AP Photo/Andre Penner)
A supporter of opposition presidential candidate Flavio Bolsonaro carries an image of Flavio Bolsonaro's father, former President Jair Bolsonaro, as he arrives for a campaign rally in Rio de Janeiro, Brazil, Sunday, Aug. 16, 2026. (AP Photo/Bruna Prado)

Overview

  • Both candidates formally opened their campaigns Sunday with large rallies in their strongholds, Lula in São Bernardo do Campo and Flávio Bolsonaro on Copacabana beach.
  • A Quaest poll shows a close expected runoff with Lula at 43 percent and Bolsonaro at 40 percent while both carry rejection rates above 50 percent.
  • Flávio Bolsonaro has named former prosecutor Alfredo Gaspar as his running mate to emphasize a security and law‑and‑order pitch.
  • Lula is running on themes of national sovereignty, expanded defense spending and social program gains that government statistics say have lowered poverty and unemployment.
  • Voter disillusionment and a dozen‑candidate field leave the race hingeing on persuading disengaged women and independent voters and on how concerns about foreign influence and election security shape turnout.