Overview
- Lug revealed the Wizarding World of Harry Potter build-a-bag line at a hosted media event at Universal Orlando where attendees were given the products.
- The collection offers four bag styles with a black quilted base, a gold-embroidered Hogwarts crest, a metal Lug x Wizarding World emblem and a built-in wand holder.
- Buyers can customize each bag with adjustable house-themed straps for Gryffindor, Ravenclaw, Hufflepuff or Slytherin plus charms and clip-on coin purses.
- Reports say the line will be sold at Universal Orlando Resort, Universal Studios Hollywood and on shopUniversal.com, but Lug has not confirmed pricing or an official launch date.
- The release continues Lug’s push into theme-park merchandise after recent Peanuts and Knott’s Berry Farm collaborations and an announced Stranger Things bag for Halloween Horror Nights 2026, and it highlights the company’s focus on organized, park-friendly design for guests.