Overview
- The Addison Ultra Low Short is available in two washes for $89.50 at Lucky Brand stores, luckybrand.com, and Macy’s.
- The new silhouette anchors Lucky Brand’s Spring/Summer 2026 festival collection with a campaign starring Addison Rae.
- Select stores will host designer- and merchant-led denim try-on events later this month.
- Last August’s Addison Ultra Low Rise Flare drove a 763% month-over-month lift in low-rise sales and a 43% increase in full-price denim versus the prior August.
- Company executives signal the partnership may expand, indicating potential future projects with Rae.