Overview
- Lucid announced an operational partnership with Emil Frey France to support its market entry into France, with both companies describing the deal as import and services focused rather than a dealer franchise.
- Lucid will keep its own import organisation and retain responsibility for brand, commercial strategy and customer experience, while Emil Frey France will provide tailored local operational services.
- Lucid will present the Lucid Air sedan and Lucid Gravity SUV at the Paris Motor Show from October 12–18, 2026 as part of its official market introduction in France.
- Neither company disclosed pricing, delivery timing, the planned number of retail locations, or sales-volume targets for the French launch.
- The move fits into a slowed, more selective European rollout after executive changes and board reprioritisation, and follows a modest existing footprint in Europe with low registrations to date.