Overview
- Disney and Lucasfilm said the character-first Big Game spot was designed to feel like a classic Super Bowl ad and highlight the bond between Din Djarin and Grogu.
- The 30–36 second piece, directed by Jon Favreau and narrated by Sam Elliott, shows the duo crossing a snowy landscape by Tauntaun in a clear homage to Budweiser’s Clydesdales.
- Online reaction skewed confused and disappointed as many fans and critics wanted fresh cinematic footage or a traditional trailer for Star Wars’ return to theaters.
- Lucasfilm marketing lead Ryan Stankevich and Disney creative marketing EVP Jackson George framed the ad as an “instantly iconic” play to reach casual viewers and reinforce the characters’ emotional appeal.
- Trade reporting indicates a new trailer has been classified, signaling more conventional promotion to come for the Jon Favreau–directed film opening May 22, 2026.