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Lucasfilm Brings Mandalorian, Grogu and Animatronic Anzellans to SDCC Booth

The preview-night installation pairs production artifacts with retail partners to stage a major Star Wars merchandising push.

Overview

  • Preview-night reporters found life-size figures of the Mandalorian and Grogu at the center of the Lucasfilm booth alongside concept art and production props such as an AT-RT walker and a Rotta the Hutt maquette.
  • The exhibit includes a full-size Anzellan ship and four working Anzellan figures that periodically animate, with visible droidsmiths operating parts of the display.
  • Lucasfilm is hosting multiple licensed vendors inside the booth offering exclusive and branded products from companies like RSVLTS, RockLove, Spirit Jersey, Corkcicle, Stance, Enso, Geeki Tiki and Her Universe.
  • Coverage so far comes from preview-night reporting and outlets emphasize that panels, additional activations and potential exclusives will be revealed during the full San Diego Comic-Con program.
  • Lucasfilm’s use of immersive animatronics and a wide vendor roster continues its pattern of high-visibility SDCC activations and signals a focused promotional and retail push for The Mandalorian era of the franchise.