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Lucas Braathen Wins Giant Slalom Gold, Delivering Brazil’s First Winter Olympic Medal

His move from Norway to Brazil over marketing rights has made him a new standard-bearer for Brazilian sport.

Overview

  • The 25-year-old triumphed in Bormio by 0.58 seconds over Swiss favorite Marco Odermatt to take the men’s giant slalom title.
  • President Luiz Inácio Lula da Silva led nationwide congratulations, with Brazilian clubs and athletes hailing the breakthrough.
  • The victory marks the first Winter Games medal for Brazil and the first ever for a South American athlete.
  • Braathen, celebrated for an expressive public persona that includes fashion and DJ work, was moved to tears during a live congratulatory call from ski great Alberto Tomba.
  • Feature reporting details a privately financed, multinational support team managed by his father and estimates costs at about one million euros per season, following a pre-Games run of three straight World Cup giant slalom podiums.