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Low-Cost Plans Reshape Mexico’s Mobile Market

Intense competition has pushed monthly offers toward about 100 pesos, prompting consumers to weigh price versus coverage and cumulative cost.

Overview

  • Smartphones are now the main gateway to the web in Mexico with about 105 million internet users and 97.3% of those connecting by smartphone, while roughly 79.3% of mobile users rely on prepaid service.
  • Average monthly spending fell between 2015 and 2025, with prepaid dropping from 224.2 to 163.7 pesos and postpaid falling from 740.2 to 480.7 pesos according to Inegi data.
  • News coverage this weekend shows carriers and virtual operators offering plans and prepaid bundles from roughly 100 pesos and very small top-ups from 20 pesos as portability promotions and no-term postpaid offers expand.
  • Regulator Profeco and financial advisers urge users to compare providers on coverage, service quality and total monthly cost because frequent small recharges can add up and the cheapest plan may deliver poorer coverage.
  • The price squeeze has eased costs for consumers but is reducing revenue for legacy carriers and could limit funds for network upgrades, so watch for changes in investment, service quality and further promotional churn.