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Love Island USA Season 8 Is Peacock's Most-Watched Original Season

Heavy phone viewing, app voting, billions of social video views helped drive new younger audiences to the series

Overview

  • Peacock reported on Aug. 5 that Season 8 reached nearly 19 billion minutes viewed across 35 episodes, making it the streamer’s top original season to date.
  • Nielsen’s multi-week TV-screen measurements ranked the season as the most-watched streaming series of summer 2026 and the No. 1 streaming reality title for six straight weeks.
  • Peacock’s first-party data shows about 30% of viewing came from phones and tablets, an 85% jump in Love Island app users and a 35% rise in app voters versus Season 7.
  • The season generated more than 5 billion social video views with over 2.5 billion on TikTok, 35% of viewers were new to the show, nearly half reported co-viewing, and the Aftersun recap increased audience by roughly 135%.
  • A reunion special hosted by Ariana Madix and Andy Cohen is set for Aug. 31, a move Peacock says is meant to extend audience engagement and support post-finale commercial activity.