Overview
- Louis Vuitton filed the federal complaint Monday in the U.S. District Court for Maryland accusing Maryland Live! Casino and owner The Cordish Companies of trademark counterfeiting and related claims.
- The suit says an April promotion called “The Art of Luxury” distributed bags and accessories that replicate Louis Vuitton’s floral monogram with a “Live!” logo where the LV would appear.
- Louis Vuitton alleges the casino told it it would stop after a cease‑and‑desist on April 17 but then ran a second campaign called “Endless Elegance” that promoted purportedly authentic Louis Vuitton items.
- The complaint includes side‑by‑side photos and asks for statutory damages of up to $2,000,000 per counterfeit mark per type of good, destruction of infringing products, corrective advertising, and attorneys’ fees.
- The case, assigned to Judge James K. Bredar, has not drawn a public rebuttal from Maryland Live! or The Cordish Companies and could reshape how large venues use luxury imagery in marketing.