Overview
- The temporary, multi-floor space, which opened Friday in a Mayfair townhouse at 28 Berkeley Square, runs through June 21 and does not offer overnight stays.
- Each floor centers on a hallmark bag to tell the Monogram’s story, with a Speedy Room styled like a suite and a gold Safe Room showing Pharrell Williams’ Speedy P9 craft.
- The ground-floor Keepall Lobby adds services that shoppers can use on the spot, including care and repair, hot-stamped personalization, and postcard calligraphy.
- Café Alma serves lunch and afternoon tea with Ruinart and Dom Pérignon, while Bar Noé functions as a Champagne bar that stays open late with DJs on weekends, all bookable in the Louis Vuitton app.
- London is the final and only European stop in this pop-up series after Shanghai, New York SoHo and Seoul, and CEO Pietro Beccari says the concept showcases travel heritage rather than a shift into running hotels.