Overview
- Louis Vuitton announced the designation in a statement praising Future for creativity, artistry, and a pioneering spirit that resonates globally.
- The house did not detail campaigns or products for the role and said it looks forward only to an "inspiring and innovative journey."
- Future recently wore custom Louis Vuitton by Pharrell Williams at the 2025 Met Gala and attended the Spring 2026 men's show in Paris.
- His fashion résumé includes serving as Lanvin's first guest creative in 2023 and a longstanding creative connection with Pharrell dating back to their 2014 collaboration "Move That Dope."
- Louis Vuitton cited his cultural reach, noting 11 No. 1 albums, and said he joins a roster of Friends of the House that includes Jude Bellingham, Tyshawn Jones, and Tahar Rahim.