Overview
- Louis Vuitton released the Zendaya chapter on Feb. 4 with images by Glen Luchford and a Roman Coppola–directed short in which she addresses “my Speedy.”
- The visuals center the Speedy bag, a soft silhouette introduced in 1930 and rendered in Monogram canvas since 1959.
- A second chapter launches on Feb. 11, pairing Catherine Deneuve with the Alma, Liu Yifei with the Noé, and Hoyeon with the Neverfull.
- The Monogram anniversary will span 2026 with special-edition collections, pop-ups and additional campaign chapters.
- LVMH chief Bernard Arnault said the initiative reflects a strategy to concentrate on handbags, citing strong early campaign performance.