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Lotus Launches ‘Focus 2030’ and Confirms 1,000‑PS V8‑Hybrid Supercar for 2028

The plan bets on hybrids to rebuild profitability after slower electric sales.

Overview

  • Lotus unveiled Focus 2030, a reset built on brand discipline, multi‑powertrain choice, tighter Geely collaboration, and financial control, with a target of 30,000 annual sales to reach sustained profit.
  • The company confirmed the Type 135 supercar for 2028 with a V8 hybrid making more than 1,000 PS, with production expected in Europe and further details due later this year.
  • Lotus is shifting to a flexible lineup across internal combustion, plug‑in hybrid, and battery electric models, targeting roughly a 60:40 PHEV‑to‑BEV mix in the near term.
  • Its new X‑Hybrid tech debuted on the Eletre X in China, where Lotus reported more than 1,000 orders in the first month, with European deliveries planned to start in the fourth quarter of 2026.
  • Lotus plans to merge its UK operations with Lotus Technology to unify the brand and cut costs, will keep design and engineering rooted in Britain, and will update the Emira in the coming weeks to become its most powerful and lightest version.