Overview
- Lotería Nacional unveiled the commemorative billete Wednesday at its theater in Mexico City, with director Olivia Salomón and México Imparable director Mirna Beatriz de la Cruz leading the ceremony attended by ultramarathoner Lorena Ramírez and other program participants.
- The ticket series uses photographs from Ana Bustamante Issa’s project 'México, tierra de campeones' and includes multiple designs meant to show runners from indigenous and rural communities.
- Officials confirmed logistical details for Sorteo Especial No. 315: 2.4 million tickets will circulate nationwide, the Premio Mayor is 27 million pesos in two series, the total distributable pool is 80 million pesos, and the draw will be held on 18 August 2026 with a live broadcast on the lottery’s YouTube channel.
- México Imparable was created to give children, women and indigenous communities sporting opportunities and cultural visibility rather than to chase medals, a goal emphasized by the program’s director during the presentation.
- Lotería Nacional framed the billete as part of broader public outreach that recognizes organizers, coaches and families and could raise national awareness of indigenous athletes while directing more attention and resources to community sport and tourism.