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Lotería Nacional and State of Mexico Launch World Dog Day Commemorative Lottery Ticket

Officials say the ticket will raise visibility and funds for animal welfare through mass sales linked to state adoption, sterilization, donation campaigns.

Overview

  • The ticket was unveiled in Toluca by Lotería Nacional director Olivia Salomón Vibaldo and Governor Delfina Gómez on Wednesday as a World Dog Day initiative tied to the State of Mexico’s animal-welfare efforts.
  • Lotería Nacional printed 3.6 million cachitos in 10 designs that feature rescued dogs and cats, with sales running July 8–21 and the Sorteo Mayor draw set for July 21.
  • The draw offers a grand prize of 21 million pesos and a total distributable pool of 66 million pesos, with tickets available at points of sale and the Lotería Nacional website.
  • Officials framed the release as a public-awareness and fundraising tool to promote empathy, adoption and prevention of abandonment while pointing to the state Law of Protection, Care and Animal Welfare and campaigns such as “La Mejor Jugada es Adoptar” and “Croquetmanía.”
  • The launch referenced a recent federal change recognizing animals as sentient in the Constitution and sets up an immediate test of whether large-scale ticket sales will boost donations, adoptions and sterilization outreach ahead of the July 21 draw.