Overview
- The city has stood up one official FIFA Fan Festival and 10 sanctioned fan zones to host public viewing, cultural programming and vendor activity during the 39‑day World Cup run, with the Coliseum festival running June 11–14.
- Six regional FIFA pop-up stores will sell official merchandise across Southern California, with two already open in Santa Monica and Manhattan Beach and the remaining four opening between June 8 and June 12 and staying open through July 31.
- LA Metro has added about 300 buses, set up nine shuttle routes serving SoFi Stadium and extended service hours to handle late matches and higher ridership.
- Broadcasters Fox and Telemundo will provide live match feeds at the festival and fan zones so attendees can follow games on large public screens.
- SoFi Stadium food‑service workers voted 96% to authorize a strike shortly before the tournament opener, a developing labor action that organizers say has prompted contingency planning and is already driving some fans to choose alternative watch sites.