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Loren Mack Joins BKB as Chief Marketing Officer and EVP of Strategy

The appointment signals BKB’s push to convert recent broadcast deals into larger global audiences through stronger commercial operations.

Deadspin.com
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Overview

  • BKB announced Wednesday that Loren Mack will serve as chief marketing officer and executive vice president of strategy.
  • Mack will lead global brand strategy, audience and content growth, broadcast and streaming marketing, ticket-demand campaigns, and sponsorship commercialization for BKB.
  • Mack brings more than two decades in combat sports, including roles at the UFC, nearly a decade at ONE Championship, and most recently as a senior vice president at the PFL.
  • The hire comes ahead of BKB’s July 18 show in Los Angeles and builds on the promotion’s distribution relationships with VICE TV, talkSPORT, Telemundo, and TikTok.
  • The move reflects a wider industry trend of promotions hiring seasoned business executives to scale audiences and media revenue and could speed BKB’s pursuit of larger rights and sponsor deals while removing Mack from the PFL’s leadership team.