Overview
- The all-cash transaction includes the House of Creed and is slated to close in the first half of 2026 pending regulatory approvals.
- L’Oréal will gain exclusive 50-year rights for Gucci beauty once Coty’s current agreement ends, with similar licences for Bottega Veneta and Balenciaga at closing.
- Kering and L’Oréal will set up a 50/50 venture focused on luxury wellness and longevity, with a strategic committee coordinating brand stewardship.
- Analysts expect Kering to use proceeds to reduce debt and concentrate on its core fashion houses under new chief executive Luca de Meo.
- L’Oréal reported third-quarter like-for-like sales growth of 4.2 percent across divisions and regions, underscoring momentum in luxury and fragrances.