Overview
- L'Oréal announced on June 18 that it has signed an agreement to acquire a majority stake in Innovist, with the transaction expected to close in the coming months after regulatory approvals.
- Under the deal Innovist’s founders will remain minority shareholders and continue to run the business while L'Oréal gains the right to buy out remaining holders later.
- L'Oréal said it will consolidate Innovist’s sales from the date of closing and move the brands into its Consumer Products Division after the transaction completes.
- The company did not disclose financial terms; several Indian outlets cite an estimated valuation of about Rs 4,000 crore but that figure has not been confirmed by L'Oréal.
- The acquisition reflects a broader push by global beauty firms to buy fast‑growing, digital‑first Indian brands that have in‑house R&D and strong D2C followings, and it could expand Innovist’s distribution and R&D resources while leaving day‑to‑day operations with the founding team.