Overview
- The custom ad premiered during the 98th Academy Awards to kick off a collaboration between L’Oréal Paris and 20th Century Studios/Disney.
- Set at Runway Magazine, the spot plays on a mix-up that mistakes Kendall Jenner for a new assistant and introduces Simone Ashley’s character, Amari.
- Maximum Effort produced the creative, bringing the sequel’s world to life with a cinematic look aligned to the franchise’s tone.
- L’Oréal and Disney positioned the tie-up as a celebration of confidence and glamour, with additional activations planned through the film’s exclusive May 1 release in theaters.
- Who What Wear reported a Colour Riche red lipstick handoff in the scene and noted Jenner’s status as a L’Oréal Paris global ambassador since 2023.