Overview
- The custom commercial drops viewers into Runway Magazine as Jenner is mistaken for Miranda Priestly’s assistant, introducing Ashley’s character Amari from the sequel.
- Creative agency Maximum Effort produced the cinematic spot set in the film’s world.
- L'Oréal Paris frames the tie-in within its global ambassador strategy, featuring Jenner and Ashley at the center of the campaign.
- The partnership extends beyond the Oscars placement with additional activations planned across the theatrical rollout.
- The Devil Wears Prada 2 opens in U.S. theaters on May 1, with some markets beginning April 30.