Overview
- The Light Straight + Multi-styler caps its glass plates at 320°F and, in L’Oréal testing, styles three times faster and leaves hair twice as smooth than leading premium tools.
- Near‑infrared light is used to penetrate hair fibers and reshape internal hydrogen bonds to achieve results with less heat exposure.
- Ultra‑thin silicone LED Face/Eye Mask prototypes deliver 630 nm red and 830 nm near‑infrared light in automatically timed 10‑minute sessions, co‑developed with iSmart.
- Both products are planned for a 2027 rollout, with U.S. availability of the face mask dependent on FDA 510(k) clearance and pricing to be disclosed closer to launch.
- L’Oréal cites multi‑year R&D, a France patent granted with U.S. pending for the hair technology, CES 2026 Innovation Award recognition, and prototypes featuring 16 LEDs per eye mask and 208 on a full‑face version.