Overview
- L'Oréal has signed an agreement to acquire a majority stake in Innovist while the founders will remain as minority shareholders and continue to run the business.
- Under the deal L'Oréal will start consolidating Innovist's sales once the transaction closes and has secured rights to buy out the remaining minority holders.
- Innovist, founded in 2019, houses brands such as Bare Anatomy and Chemist at Play and markets clean, ingredient‑transparent products developed with in‑house R&D and manufacturing.
- The company sells through direct‑to‑consumer sites, major e‑commerce and quick‑commerce platforms, and offline retail partners, giving L'Oréal an omnichannel foothold in India.
- Watch for regulatory clearances and integration steps in the coming months because L'Oréal’s purchase will shape distribution, scale and potential full ownership of Innovist.