Overview
- The company announced on Thursday, May 21, 2026, that Heath Schwartz and Michelle Farabaugh have acquired principal ownership of Boneau/Bryan-Brown and will relaunch the firm as Aperture Public Relations on June 1.
- Schwartz and Farabaugh will run the new firm as partners and co-presidents, with Adrian Bryan-Brown remaining in client services and Chris Boneau serving as an independent consultant.
- Boneau/Bryan-Brown was founded in 1991 and has represented more than 400 productions whose campaigns have won hundreds of awards, a record the new owners say they intend to preserve.
- Broadway News reports that Schwartz and Farabaugh obtained a significant portion of the company’s equity, a detail the partners and founders confirmed in joint statements to the trade press.
- The new owners say they will prioritize continuity for current clients and staff while shifting strategy to land stories faster and reach wider audiences, a change that could alter publicity tactics for major Broadway and touring shows.