Overview
- Long Island Spirits filed the federal complaint Monday in Central Islip, alleging LIV Golf’s use of “LIV” on drinks and clothing infringes trademarks the distillery has held since 2007.
- The lawsuit points to LIV-branded cocktails promoted at tournaments and in ads, including the LIV Clubhouse Cooler, LIV Transfusion, and LIV It Up Bloody Mary.
- The distillery asks the court to block use of the name on alcohol or apparel and to award compensatory and punitive damages for what it calls willful infringement.
- LIV Golf has not responded to requests for comment, while the distillery’s lawyer says customer and distributor confusion tied to event menus and promotions has increased over the past year.
- The filing arrives as the Saudi-funded tour faces other trademark battles, including a 2025 suit by Stinger Tees set for April 15 mediation after a separate 2023 case was dropped in 2024.