Overview
- The Pioneer League franchise will debut at Blair Field in Spring 2026, with team officials promising fan-focused upgrades at the stadium.
- The club says it will suit up as the Regulators on a weekly basis, with limited-edition merchandise and in-park activations tied to the alter ego.
- A public vote drew nearly 5,000 responses across 34 states and favored “Regulators,” yet the organization chose “Coast” after broader outreach and focus groups.
- Tickets and merchandise are already on sale, and the visual identity by Long Beach designer Francisco Reyes features teal with black, gray and cream.
- Reaction includes some fan confusion over two names and a marketing expert’s caution that alter egos typically work best after a brand is established.