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London Boss Puts £100,000 Into Staff Gifts; New Hire Wins Range Rover in Viral Clip

The viral giveaway functioned as an internal incentive turned recruitment magnet.

Overview

  • Connect Management CEO Benjy Leslie ran a 'Santa Leslie' scheme through November and December that let selected staff pick prizes from a display and tombola.
  • A newcomer named Chloe drew the winning number and received a Range Rover Evoque with one year of insurance, with the TikTok of the moment surpassing one million views.
  • Other prizes ranged from consumer tech and concert tickets to travel perks, including items like an iPhone, AirPods Max, camera gear and a Barcelona trip.
  • Leslie said the total outlay was about £100,000 and described the effort as both staff reward and effective marketing that generated significant social shares and new client interest.
  • Viewer comments on the viral post highlighted interest in job openings and comparisons with typical workplace rewards, underscoring wider conversations about employer incentives.