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Logan’s Surprise Launch Date Stuns Forrester After Eric’s Exclusive Preview

The timing gives Logan a clear publicity edge that compresses the window for Forrester Creations to respond.

Overview

  • Forrester staged an exclusive preview of Eric Forrester’s couture for guests Dottie Reynolds and Joseph Beasley on Tuesday, followed by a celebration with core Forrester family members.
  • During that gathering Dottie revealed that Logan plans to drop its new collection “tomorrow,” a surprise announcement that immediately unsettled the Forrester team.
  • The Forresters reacted by going on the defensive and scrambling to protect their launch plans, with Brooke confronting Katie about how Logan found a designer so quickly.
  • Bill Spencer and Katie Logan are leveraging the timing and publicity tools available to them, backing Hope as Logan’s lead designer and using hires such as Deke and Shauna plus possession of the Hope for the Future diamond to recruit talent and build momentum.
  • Logan’s runway debut is scheduled for Friday, June 26, which could force Forrester to accelerate its own plans and deepen loyalty tensions among designers and family staff.