Overview
- Loews Hotels & Co, which announced the brand-wide Alchemy program Wednesday, has begun rolling it out at participating properties.
- Inspired by botanical apothecaries, the drinks use house-made tinctures, herbal infusions, and thoughtful presentation to engage aroma, texture, and temperature.
- At Universal Orlando Resort, guests can try the new menus at Universal Helios Grand Hotel, Loews Royal Pacific Resort, Loews Portofino Bay Hotel, and Loews Sapphire Falls Resort.
- Each hotel will tailor recipes with local botanicals and destination flavors, such as a feta‑honey gin cocktail at Helios or a rum-forward Sazerac at Sapphire Falls.
- The lineup includes Free Spirited zero‑proof options, reflecting demand for crafted drinks without alcohol.