Overview
- Loews Hotels & Co, which announced the initiative Wednesday, introduced Alchemy as a brand-wide beverage program focused on crafted, guest-facing drink experiences.
- Menus draw on botanical apothecary techniques, using house-made tinctures, herbal infusions, small-batch mixers, spritzers, and precise choices in aroma, temperature, glassware, and texture.
- Each hotel will localize the menu with regional ingredients, with examples including Clash of the Titans at Universal Helios Grand Hotel, Salt Garden at Coronado Bay, and a Smoked Rosemary Negroni in Philadelphia.
- Universal Orlando guests will see the program at multiple properties, including Universal Helios Grand Hotel, Royal Pacific, Portofino Bay, and Sapphire Falls, with cocktails like Golden Dawn, The Italian 75, The Dino, and Sazerac.
- Loews positions the launch as an extension of its F&B strategy across 27 U.S. hotels, and early coverage comes from the company release and trade reporting with no independent details yet on pricing, full rollout timing, or guest response.