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Lloyds to Retire Halifax Brand

Lloyds says the change will simplify its retail banking and move Halifax customers onto a single Lloyds digital platform.

Overview

  • Lloyds Banking Group confirmed on Wednesday, July 1, 2026 that it will phase out the Halifax name and migrate existing Halifax accounts to Lloyds over the coming months.
  • Customers will keep their account numbers and sort codes and do not need to take immediate action but will be invited to switch from the Halifax app to the Lloyds app.
  • About 190 of the group’s 531 branches will have Halifax signage changed starting in early 2027 and Lloyds says no branch closures are being announced as part of the rebrand.
  • The group will stop opening new Halifax accounts as it folds the brand into Lloyds and says no job losses are being announced in connection with the move.
  • The decision follows a branding review and prior backend integration across Lloyds’ brands and reflects a wider shift to online banking that has reduced the need for multiple high‑street nameplates while Bank of Scotland will remain a separate Scottish brand.