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Lizzo Says New Album 'Bitch' Fell Short of Expectations After Weak Sales

Her candid interview links low sales to shifts in streaming discoverability, signaling she will keep recording.

Overview

  • The album, which was released June 5, sold about 2,649 pure copies and totaled roughly 5,000 equivalent album units in its first week and did not chart on the Billboard 200.
  • Industry tracking from Luminate shows sales plunged in week two to about 650 equivalent album units, underscoring a rapid drop in early momentum.
  • Lizzo told Swiftologist she spent about 24 hours measuring her worth by the numbers, called that feeling "soul-crushing," and said fellow artist SZA phoned to comfort her.
  • She defended Bitch as some of her best work, described it as a stepping stone in her career, and said she plans to keep recording and is no longer afraid of failure.
  • Observers point to changing streaming discovery, promotion choices, song-level resonance and past public controversies as likely reasons for the album's poor visibility compared with her much stronger 2022 release, and the album’s future will depend on touring, playlisting and long-term streaming performance.