Overview
- The campaign, which debuted Wednesday, May 27, features Lizzo performing both an a cappella version and a reworked “Lizzo-fied” remix of Chili’s famous jingle and appears on YouTube and other digital platforms.
- In the commercial Lizzo co-wrote and co-produced the new track, performs a novelty rib-shaped flute solo, and recreates scenes from the chain’s 1990s ads to blend nostalgia with her personal style.
- Chili’s has pushed the promotion to highlight a menu upgrade that offers meatier full- and half-rack Baby Back Ribs with up to 50% more ribs and a new caramelized barbecue crust, and it tied the spot to a My Chili’s Rewards giveaway for signed merchandise and gift cards.
- Animal-rights group PETA publicly condemned the collaboration as 'beyond grotesque' and posted critical footage, noting Lizzo’s public return to eating animal protein in late 2024 as context for its rebuke.
- The campaign increases Chili’s visibility during Lizzo’s high-profile album rollout and builds on the jingle’s long pop-culture history as part of the chain’s wider strategy to emphasize larger portions and push same-store sales growth.