Overview
- Livia Giuggioli announced she had cancelled Gwyneth Paltrow’s planned visit to her Quintosapore farm in an Instagram video that ran on Friday and said the decision followed Paltrow’s participation in a promo for the 51 Park development in Herzliya.
- The advert, filmed in New York and distributed by developer Aviv/Melisron and agency WhyWorry, shows Paltrow jogging in Central Park then telling a driver to take her to “51 Park” in Herzliya, Israel.
- The clip has produced a sharp online split with critics accusing Paltrow of promoting luxury housing close to areas affected by the war and using pejorative labels, while other users defended her record on Jewish identity and past statements against antisemitism.
- Giuggioli called Paltrow “complicit” and urged Hollywood to withdraw support from those she says back the war, a stance that drew visible public reactions from figures who liked or commented on the Instagram post.
- The dispute highlights a wider reputational risk for brands and talent as commercial ties to Israeli projects draw extra scrutiny during the long-running Israel–Hamas war and follow recent international inquiries and legal attention to the conflict.