Overview
- Liverpool, which announced the pricing framework Thursday, will peg rises to inflation for the next three seasons with a 3% increase for 2026/27 and a 5% annual cap, and season‑ticket renewals open next week.
- Adult matchday tickets will rise by £1.25 to £1.75 per game next season, and adult season tickets will increase by £21.50 to £27, which the club says equals no more than £1.42 per home league game for season‑ticket holders.
- Junior and local tickets stay at £9, the young‑adult 50% discount now runs to age 24, and senior concessions remain unchanged, while Premier League away tickets stay capped at £30 for two more seasons.
- The Liverpool Supporters Board called the plan “wrong and unfair,” saying it sought a two‑season freeze under the Football Supporters’ Association’s Stop Exploiting Loyalty campaign after several consultations with the club.
- Liverpool cites rising costs to justify the move, pointing to matchday expenses up 85% since 2016‑17 and sharp jumps in utilities, business rates, and non‑player wages, as critics note the club’s reported £703m revenue earlier this year.