Overview
- Liverpool confirmed on Tuesday that Turkish Airlines will become the club’s main club partner from June 1, 2027, with the airline’s logo appearing on men’s, women’s and academy shirts for five seasons.
- Multiple media outlets report the five‑year package is worth about £300m (roughly £60m a year) but the club did not publish the fee.
- Standard Chartered will remain on Liverpool shirts for the 2026‑27 season and will transition to a global partner role from June 2027.
- Industry reporting says talks with Turkish Airlines began before 1892 Holdings purchased a c.38% stake in the club, which places the deal inside a wider period of ownership and commercial change at Anfield.
- The agreement is described as one of the most lucrative purely front‑of‑shirt contracts in Premier League history and will raise Liverpool’s commercial position while also drawing attention to Turkish Airlines’ state‑linked ownership and growing airline sponsorships in European football.