Overview
- Liverpool, which announced the change on Thursday, confirmed a 3% rise to general admission prices for 2026-27 and a full freeze for 2027-28.
- The club abandoned its three-year, inflation-linked model after in-stadium protests, flag removals, yellow-card displays and a spending boycott campaign led by supporter groups.
- Junior and local tickets stay at £9, the young-adult bracket now runs to age 24 and a new young-adults section will open in the Anfield Road Stand.
- Club officials cited an 85% jump in matchday operating costs since 2016/17 and warned that further rises, including in 2028-29, may follow without new revenue options.
- The scrapped plan had been expected to add about £1.2m a season for a club that reported £703m in 2024/25 revenue, sharpening the debate over passing costs to match-going fans.