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Live‑Action Moana Opens Softly and Leaves Disney Facing a $100M‑Plus Theatrical Loss

High production and marketing costs combined with poor critic reception and a release close to Moana 2 make the movie likely to lose at least $100 million unless box‑office or ancillary revenue improves.

Overview

  • The live‑action Moana debuted to about $43 million in North America and roughly $95 million worldwide in its opening weekend, well below studio targets.
  • Critics gave the film low marks while audiences were positive, with Rotten Tomatoes critics in the mid‑30s and an A‑ CinemaScore from ticket buyers.
  • Industry reporting places the production budget near $250 million and marketing at roughly $120 million to $145 million, with Dwayne Johnson’s pay reported near $30 million raising the break‑even threshold sharply.
  • Trade estimates say the movie is on track to lose at least $100 million to $125 million theatrically if total grosses finish around $250 million, though streaming, PVOD, merchandise and parks revenue could soften overall losses.
  • The weak launch has intensified debate inside and outside Disney about the live‑action remake strategy, spotlighting timing, budget discipline and whether close sequencing to recent sequels reduces demand.