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LIV Golf Drops 'Any Shot, Any Time' Premium Feed

The move follows the Public Investment Fund’s decision to end funding after 2026 and signals urgent cost cuts as the league seeks outside capital.

Overview

  • The league eliminated its multi‑feed “Any Shot, Any Time” livestream product effective with the Korea Asiad Country Club event this week and is working to refund annual and per‑event subscribers.
  • LIV leaders described the shutdown of the premium feeds as a strategic production cut after reports that PIF tightened spending and some broadcast vendors faced payment issues.
  • The organization has hired restructuring advisers and is courting outside investors with a financing plan pitched around $250–$350 million while keeping other fallback options under study.
  • Executives face heavy fixed costs including guaranteed player contracts and costly streaming infrastructure that the dropped feature relied on, creating pressure to reshape the business model.
  • Fans, vendors and players now face immediate uncertainty over refunds, postponed events and the tour’s long‑term future as the league explores investor deals or a possible legal restructuring.